What is Caesar Dressing and Why Love It
History and information on this much-loved dressing.
Wynter Holden, Senior Copywriter & Brand Editor
Hello! I'm a prolific, award-winning copywriter and brand specialist with nine years of experience in marketing and digital communications and 15+ years in journalism and editing. Specialties include video scripting, digital and print channel communications, SEO copywriting, content planning, interactive content development, and storytelling.
Career highlights: Winning 40+ national awards with the marketing team at Desert Financial Credit Union, authoring over 1,000 blogs for Phoenix New Times, viewing the Grand Canyon from a helicopter as research for a PHOENIX magazine cover story, and managing a small but mighty content team for Sprouts Farmers Market. I love working in a fun and fast-paced remote/hybrid environment with opportunities to add value to my team.
Blogs & Articles
Easy Party Food Ideas for Hosting
Roundup of ideas for tailgating and parties at home.
How to Store Condiments
March 24 - Fun article on how to properly store mayo and other pantry staples.
What is a Cooking Oil Smoke Point?
If you’ve ever had the experience of drizzling oil or placing a pat of butter into a warm pan, only to turn around a few minutes later to a billowing cloud of smoke that threatens to set off your smoke alarm, you’ve been impacted by a smoke point. So, what is it?
Tour a Paradise Valley Landscape That is Both Soft and Structured - Phoenix Home & Garden
February 2024 article for PH&G magazine about a Paradise Valley home.
Credit Unions vs. Banks: Separating Fact from Fiction
Are credit unions easy to join? What are some differences between credit unions vs. banks? We’re answering these and other common questions about credit unions. Find out how long credit unions have existed, why your money is secure and whether Arizona credit unions have lower interest rates than the competition.
Updated 2023
What Makes Primal Kitchen Condiments So Creamy?
Educational blog about thickeners, stabilizers, and emulsifiers used in food manufacturing.
Pan-Seared Steak Recipe
Cooking blog article with a steak recipe based on a viral video from our team.
Pickle Sushi
Two words we never thought we’d see together: pickle and sushi. Check out our twist on a viral TikTok recipe!
Article: Small Wonders | Valley News
Profile of TGen, which uses genome sequencing to unlock the mysteries of rare childhood disorders.
5 Unexpected Ways to Use Mayo
From mayo coffee to a DIY snack board, discover five unique ways to spread the love (and love the spread).
Flagstaff Couple Gives New Life to Native Desert Plants—and Local Veterans
2023 article for Phoenix Home & Garden magazine on Arizona-based nonprofit Natural Restorations.
Cooking with Summer Fruits and Vegetables
What’s in season? Find out which fruits and veggies are on the menu every summer.
What’s the Difference Between Mayo and Whip?
Who doesn’t love mayonnaise? It’s a staple of American cuisine, appearing in everything from tuna and egg salad sandwiches to potato salad, casseroles, dips, and the classic BLT. Mayonnaise can be used to add moistness to cakes, steaks, and roasted chicken, and is surprisingly delicious on grilled cheese. But it has a sassy, sweet-spiced relative that’s been around for nearly a century: whipped dressing & spread (aka whipped mayo). And its fans are very vocal about their love.
A Scottsdale Retiree’s Xeriscaped Garden is a Testament to Time and Tenacity
2022 gardening article about retiree Paul Folk.
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Digital & Print Channels
Filters & Sorting
Newsletter - The Clean Dish
Monthly newsletter for Primal Kitchen.
Product - Mayo with Avocado Oil
SEO Optimized product page for our original bestselling mayonnaise.
Product - Chicken Dippin’ Sauce
E-commerce product description for a new dipping sauce.
Deals of the Month | Sprouts Farmers Market
Copy for monthly flyer with brand info and monthly deals.
Landing Page: Free Checking & A Better Way
Webpage for Free Checking campaign update highlighting the benefits of modern banking tech and giving back to the community.
Gammage Ad - RENT
Gammage Ad - Wicked
Gammage Ad - Donna Summer
This piece was a full-page ad in the playbill for the Donna Summer musical at ASU Gammage. It's part of a series of themed ads that I concepted and authored for each show in their theater season.
Debit Card Sweepstakes
Landing page for a promotion to encourage debit card use.
Desert Financial's 3 Ways to Pay Sweepstakes
Sweepstakes connected to a content campaign promoting debit card use.
Free Checking & COOL CASH | Desert Financial Credit Union
Website for the Free Checking & Cool Cash campaign, later updated to More Cash during Covid-19.
Headline: Money Market Digital Signage
Example of a simple but effective digital ad that significantly increased Money Market revenue.
Landing Page: Gen Z Finance
Audience-specific webpage content based on journey mapping and customer profiles.
UV Holiday Sale 1
Social post example I created for a marketing project on Unique Vintage - image and text.
UV Holiday Sale 3
Social post example created for project on Unique Vintage. Images created with Canva.
UV Holiday Sale 2
Social post example created for project on Unique Vintage.
Comic Book for Internal Culture Building
Individual comics for our company Mission, Vision and Values were created throughout 2019 and woven into a comic book with 5 all-new comic strips.
Newsletter: Print and Digital
Example of a print and digital newsletter redesign that my creative team led and I edited/contributed to.
Landing Page: Free Checking
Online site for a new product launch.
Best Auto Refinance Rates | Desert Financial Credit Union
Desert Financial is proud to serve all of Arizona, including Flagstaff, Prescott and Sedona. When you finance your car with Desert Financial, you become a credit union member. That means you get membership benefits with our free Relationship Rewards program. Plus, you can feel good knowing that your money helps the community .
Choosing a new or used car depends upon what you consider important.
What you should know before visiting a showroom or going on a test drive.
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Videos
Filters & Sorting
Home Talk: Credit Union vs. Bank Mortgage
What are the differences between financing a mortgage at a credit union vs. a bank? Find out how getting your loan with a credit union can make for a happier home.
Motion Graphics Commercial: Free Checking
Simple motion graphics video with our Free Checking Campaign messaging.
Commercial: Free Checking & A Better Way
Latest video for Free Checking campaign, which married tech and community benefits together into one ad.
Commercial: Free Checking & Cool Cash
30-second commercial spot about the "MORE" you get by banking with Desert Financial - specifically, MORE CA$H!
Video: What Determines Your Credit Score?
This short video for Gen Z explains credit and credit scores using "Tasty" analogies.
How to Create Your Money Mantra
Find your financial zen by creating a money mantra to focus your thoughts. Your money mindset could hold the key to better financial health!
Business Banking on Your Terms with Noble Bread
Jason Raducha, owner of Noble Bread, has a business model that is focused on community — and he has a financial partner that gets that.
Internal Com Video: Rewards Program
This was a fun, informational internal communications campaign around a change to Desert Financial's rewards program.
Video: Keeping Up With Spendy Friends: How to Save Money and Your Social Status
Fun video with tips for keeping your cash and spending small when your pals prefer to live large.
Why Do Interest Rates Matter?
An interest rate is the amount that a bank charges you to borrow money or finance an asset like a car or home.
How-To Video: Using a Desert Financial ATM
Instructional how-to video in our Helpful Tools series.
Video: Banking With the Power of Your Voice
Short, humorous video introducing a new voice banking feature.
Internal Com Video: Gala Event #1
First in a series of promotional videos for an all-employee event; I scripted and appeared in the videos.
Internal Com Video: Gala Event #2
This is the second video for our all-employee event series.
Desert Financial: Our Heritage and History
A financial institution started by teachers grew from humble beginnings to become Arizona’s largest and most convenient credit union...
Infographics & More
Filters & Sorting
Seafood Social Post
Post copy for Sprouts Farmers Market featuring Influencer-provided video content.
Cherry Recipe Social Post
Social post for Sprouts Farmers Market.
Future Mural
Mural created out of Post-It notes. This piece was designed as part of the "Letting Go of Our Past" activity we created for our annual all-employee event, where I was a co-presenter.
Infographic: Credit Score
A visual resource created to accompany our Gen Z financial literacy series.
Infographic: Fraud Prevention
Infographic for Desert Financial's 2019 Fraud Prevention Campaign about staying financially safe in an unsecured world.
Infographic: Key Quest Game Board
Our creative team found a clever way to make the mortgage process a bit easier to understand... dare we say it, it even looks like fun!
Nikki Persona
Persona developed during 2020 marketing coursework at ASU.
Infographic: Aerobic Activities for Seniors
Blog post for a senior care facility; also includes infographic copy.