Tour a Paradise Valley Landscape That is Both Soft and Structured - Phoenix Home & Garden
February 2024 article for PH&G magazine about a Paradise Valley home.
Wynter Holden, Sr. Copywriter & Content Marketer
Hello! I'm a prolific, award-winning senior copywriter and brand specialist with nine years of experience in marketing and digital communications and 15+ years experience in journalism. Specialties include video scripting, digital and print channel communications, editing, SEO copywriting, content planning, interactive content development, and storytelling. Please enjoy these curated samples of my published work, organized by industry and topic.
Magazine & Newspaper Articles
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River Monster - PHOENIX magazine
Retiree Art Huseonica recounts his dangerous, record-setting ride down the Amazon River.
Flagstaff Couple Gives New Life to Native Desert Plants—and Local Veterans
2023 article for Phoenix Home & Garden magazine on Arizona-based nonprofit Natural Restorations.
A Scottsdale Retiree’s Xeriscaped Garden is a Testament to Time and Tenacity
2022 gardening article about retiree Paul Folk.
Article: Small Wonders | Valley News
Profile of TGen, which uses genome sequencing to unlock the mysteries of rare childhood disorders.
A Strong Time Coming - PHOENIX magazine
Chiropractor Dr. Jimmy Yuan disarms pro athletes with humor and a fix-it approach to pain
Artist of the Month: Brittany Sawrey - PHOENIX magazine
Paper artist Brittany Sawrey brings fairytales to life with 3-D book sculptures
An Artist Attracts Fans With Whimsical Depictions of Desert Wildlife
2023 article on Singapore-born artist Bree Deverill.
Article: Space Case | PHOENIX
Article profiling planetary scientist Jim Bell, who advocates for the return of big-government space programs.
This Scottsdale Garden is Giving Us Wonderland Vibes
The DelGhiaccios worked with Phoenix Home & Garden Masters of the Southwest award-winning landscape designer Jeremy McVicars to develop a romantic, European-style garden that would provide a warmer welcome.
Banking & Finance Content
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Smart Money Moves When You Turn 18
This blog contains some young adult finance tips that can help set an 18-year-old up for success.
Infographic: Credit Score
A visual resource created to accompany our Gen Z financial literacy series.
Headline: Money Market Digital Signage
Example of a simple but effective digital ad that significantly increased Money Market revenue.
Why Do Interest Rates Matter?
An interest rate is the amount that a bank charges you to borrow money or finance an asset like a car or home.
Best Auto Refinance Rates | Desert Financial Credit Union
Desert Financial is proud to serve all of Arizona, including Flagstaff, Prescott and Sedona. When you finance your car with Desert Financial, you become a credit union member. That means you get membership benefits with our free Relationship Rewards program. Plus, you can feel good knowing that your money helps the community .
Choosing a new or used car depends upon what you consider important.
What you should know before visiting a showroom or going on a test drive.
Results received from thi
Infographic: Fraud Prevention
Infographic for Desert Financial's 2019 Fraud Prevention Campaign about staying financially safe in an unsecured world.
Infographic: Key Quest Game Board
Our creative team found a clever way to make the mortgage process a bit easier to understand... dare we say it, it even looks like fun!
Debit Card Sweepstakes
Landing page for a promotion to encourage debit card use.
Video: What Determines Your Credit Score?
This short video for Gen Z explains credit and credit scores using "Tasty" analogies.
Motion Graphics Commercial: Free Checking
Simple motion graphics video with our Free Checking Campaign messaging.
Landing Page: Free Checking & A Better Way
Webpage for Free Checking campaign update highlighting the benefits of modern banking tech and giving back to the community.
Commercial: Free Checking & A Better Way
Latest video for Free Checking campaign, which married tech and community benefits together into one ad.
Landing Page: Free Checking
Online site for a new product launch.
How to Create Your Money Mantra
Find your financial zen by creating a money mantra to focus your thoughts. Your money mindset could hold the key to better financial health!
Commercial: Free Checking & Cool Cash
30-second commercial spot about the "MORE" you get by banking with Desert Financial - specifically, MORE CA$H!
Blog: How to Deal with Finances as a Freelancer
Tips on the financial side of contract work, from a former freelance journalist.
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Food & CPG Content
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Campaign - Made for Real Food
Homepage for multi-year campaign that significantly impacted brand recognition.
What is a Cooking Oil Smoke Point?
If you’ve ever had the experience of drizzling oil or placing a pat of butter into a warm pan, only to turn around a few minutes later to a billowing cloud of smoke that threatens to set off your smoke alarm, you’ve been impacted by a smoke point. So, what is it?
Food Review: The Brickyard
Review of The Brickyard restaurant in Downtown Chandler.
How to Store Condiments
March 24 - Fun article on how to properly store mayo and other pantry staples.
Cooking with Summer Fruits and Vegetables
What’s in season? Find out which fruits and veggies are on the menu every summer.
Food Review: Gertrude’s
Review of Gertrude's restaurant at Desert Botanical Garden.
Newsletter - The Clean Dish
Monthly newsletter for Primal Kitchen.
5 Unexpected Ways to Use Mayo
From mayo coffee to a DIY snack board, discover five unique ways to spread the love (and love the spread).
Mayo Mocha
Mayo in coffee may sound crazy, but it’s a trend that blazed through social media faster than a drip coffeemaker.
Caramel Apple-y Ever After | Sprouts Farmers Market
Autumn is the time for crisp, cool breezes, falling leaves and cozy, comforting fall foods. What better way to embrace fall’s a-peel than with an ooey, gooey caramel apple?
Pickle Sushi
Two words we never thought we’d see together: pickle and sushi. Check out our twist on a viral TikTok recipe!
Food Review: The Upton
The former Petite Maison is less French and less ritzy, but a classy nosh nonetheless...
Pan-Seared Steak Recipe
Cooking blog article with a steak recipe based on a viral video from our team.
Product - Mayo with Avocado Oil
SEO Optimized product page for our original bestselling mayonnaise.
Product - Chicken Dippin’ Sauce
E-commerce product description for a new dipping sauce.
What Makes Primal Kitchen Condiments So Creamy?
Educational blog about thickeners, stabilizers, and emulsifiers used in food manufacturing.
What is Caesar Dressing and Why Love It
History and information on this much-loved dressing.
Easy Party Food Ideas for Hosting
Roundup of ideas for tailgating and parties at home.
Seafood Social Post
Post copy for Sprouts Farmers Market featuring Influencer-provided video content.
Cherry Recipe Social Post
Social post for Sprouts Farmers Market.
Travel & Leisure Content
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12 Food Experiences to Have in Arizona Before You Die
Where to eat tonight? Check out these delicious options.
Beginner’s Guide to Arizona’s Incredible Wine Trails
Take a virtual tour of Arizona's top wine destinations.
12 White-Hot Chefs and Restaurants to Check Out in Arizona NOW
Profile of a dozen up-and-coming chefs in Arizona.
Cover Story: 52 Weekend Adventures
Feature article for Phoenix Magazine on in-state getaways.
11 Things You’ll Only Understand if You’ve Been to Arizona
Why travel to Arizona? This blog has the answer.
Hot Neighborhoods 2017 - PHOENIX magazine
Real estate focused roundup of best neighborhoods to live in the Phoenix Metro
Blog: Cheyenne Mountain Resort
Contains several posts I created for a popular Colorado Springs resort.
Infographic: Aerobic Activities for Seniors
Blog post for a senior care facility; also includes infographic copy.
Internal Communications & Culture
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Comic Book for Internal Culture Building
Individual comics for our company Mission, Vision and Values were created throughout 2019 and woven into a comic book with 5 all-new comic strips.
Future Mural
Mural created out of Post-It notes. This piece was designed as part of the "Letting Go of Our Past" activity we created for our annual all-employee event, where I was a co-presenter.
Internal Com Video: Rewards Program
This was a fun, informational internal communications campaign around a change to Desert Financial's rewards program.
Internal Com Video: Gala Event #1
First in a series of promotional videos for an all-employee event; I scripted and appeared in the videos.
Internal Com Video: Gala Event #2
This is the second video for our all-employee event series.
Desert Financial: Our Heritage and History
A financial institution started by teachers grew from humble beginnings to become Arizona’s largest and most convenient credit union...
Other Content Marketing Projects
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Playbill Ad - Wicked
Unique, show-tailored ad series for Desert Financial Credit Union in ASU Gammage Auditorium's Playbill.
Playbill Ad - RENT
Unique, show-tailored ad series for Desert Financial Credit Union in ASU Gammage Auditorium's Playbill.
Playbill Ad - Donna Summer
This piece was a full-page ad in the playbill for the Donna Summer musical at ASU Gammage. It's part of a series of themed ads that I concepted and authored for each show in their theater season.
Nikki Persona
Persona developed during 2020 marketing coursework at ASU.